Atlantic Canada faces demographic and labour market challenges and is looking to immigration as one of several solutions. Provinces are collaborating on the Atlantic Immigration Pilot, and the provinces are setting ambitious immigration targets for Provincial Nominee pathways – all part of the Atlantic Growth Strategy, which sets immigration as one of five pillars for regional economic growth. Nonetheless, the decision to come to Atlantic Canada doesn’t mean newcomers will stay. The percentage of immigrants choosing to stay in Atlantic Canada is improving but retention remains a challenge. Why is this? What are the roles of employers, communities, settlement agencies and government in enhancing retention? How can regional and local considerations inform policy development?